MLM Business Coaches

Necessity Marketing or It would be nice Marketing

Business is all about getting the momentum up and running…and it just keeps rolling and growing.

I see a lot of disappointed people who never seem to get that momentum going. Or for that matter ever get started!

One of the reasons this happens is they just dip their toe in the water. They are just testing the business, but they never go all out. They never jump in the water. It never becomes sink or swim to them.

I hear many new people say, I have joined so many companies, I have been scammed so many times, I was ripped off, the company made promises, I have never made a dime, my up line never helped me  Blah, Blah Blah!  What did you do?  Did they really rob you’re credit card and signed you up? Did they hypnotize you to enter your credit card?  No…. you saw their website with a picture of a family  in front of their new home, new cars and a quote saying we are making $10,000 a month and we only work 2 hours a day!  Right!  Well now they gotcha!  What they didn’t tell you is for that to happen there are hours upon hours, failure after failure, making little or no money for months even years sometimes. 

I remember a time a light bulb went off for me…   I was listening to one of my audio books.  It was talking about what would you do to succeed, was it a “ Necessity or just a want or that would be nice”  This is where I truly changed my mind set.  ( I will talk more about mind set in a later post. )

I have experience and jump into things without doing my research before, just like you have and many others!  I had already tried everything else and it wasn’t working attitude!

So when I get started on a project now,  it’s not a  maybe. Maybe this would work out. It is either this works out…or I don’t know what I’m going to do attitude. I come at it with a desperation inside of me. It has to work. There isn’t any other option.  Let’s say you are broke and you’re furnace goes out and it’s the middle of the winter!  So, somehow you figure out how to get a  new Furnace ( It’s a necessity) I have been in situation like this before.

And you know what…I’M GLAD I was in that position at one time and now I know how to create that pain again so I know if I put my  all into it, it will work and be successful one way or the other!

If I wasn’t, I’ll bet you I would have gave up when it got hard. I would have gave up if a product I sold didn’t make any sales. I would have given up when people complained about the sales email, website, video etc. I sent them

There is ALWAYS another opportunity to give up. There is always another distraction to grab your attention. There is always a reason to lose your focus.

It’s that dedication and that desperation that keeps you moving and keeps you going.

Sometimes we see disagreements about whether you have to be truly passionate about your subject or not. While I believe passion is an important element, it’s not vital. I’ve seen many people build successful businesses when the subject wasn’t really one they absolutely loved. I’ve seen people who are very successful who do something totally different with their free time.

But I don’t believe I’ve ever seen someone who succeeded without passion or desperation. ( I know that is the case for me)

Passion is a motivator. So is desperation. Both of them can cause you to overcome obstacles and keep working when it doesn’t seem like anything is going the way you want. Both can keep you moving forward.

Both allow you to get up every day with  momentum and passion to keep climbing to the top!.

This is where so many people have trouble with internet business, network marketing, brick and mortar business. This isn’t a job. Where you work an hour, you get paid for the hour. If you work 50 hours this week, you get your normal pay and then you get overtime pay also since you went over the mystical 40 hours.

Online and Network marketing  businesses are more like investing.   It’s more similar to buy-and-hold investments. But instead of investing your money, you’re investing your time…to see your investment grow and payoff in the future.  You might have heard this before ( when you start a new business you are so underpaid in the beginning, then you are overpaid years down the road from your effort from months or years past!)

Work 20 hours this week…and you might not see any return at all. But you’re building the foundation, the knowledge, and the experience so you can be paid MUCH MORE months or years into the future.

The other issue is that it’s not a nice easy growth line either. You might make $100 a week then $200, then you make a few thousand then it drops to a few $100.00. You’ll have plateaus and breakthroughs. Everyone does. For the brand new beginner it’s earning that first dollar or making that first sale. It seems so tough to get over the hurdle. Then you break it…time for celebration. Most people then move up to a few hundred dollars per month and it seems like they get stuck here.

Usually the next level is broken through once you understand something new about your customers, marketing and what people are looking for, how to increase your conversion, and then expand out your marketing.

Then you move to the several thousand a month level. That’s a nice income. For some it’s just a little extra money while others it might enable them to leave their job to focus more on this business. Once you breakthrough here another one occurs in the ten to twenty thousand a month level. And so on.

Yet we like to think in nice looking graphs that just flow up one month after the next In fact, the plateau effect can be seen in almost everything – not just business. For example if you’re losing weight you’re experience the same effect. You lose weight for a while and then all of sudden everything seems to stop for a while. At these points you can’t give up. Instead you need to switch something up,  your desire to get it moving again.

And that’s where it comes down to in business. How bad do you want it?

Once you’ve started seeing some success, do you still have that desperation or passion pushing you to reach the next level? Are you willing to do what it takes ?

Because it all comes back to that momentum…are you going to just put your toe in the water or you going to jump in?

Look forward to talking about this on our next webinar or Tele-seminar!

Tom Crabill

www.mlmbizcoaches.com